The funding will also be used to collect knowledge to determine the impact of initiatives to counter loneliness in both urban and rural areas.
 
For many people in later life, socialising can become harder for a variety of reasons including bereavement, health issues and reduced mobility.
 
Age UK Norfolk has been supporting people in later life in Norfolk for more than 75 years and loneliness has always been a recurrent theme.
 
The registered charity is now launching a new “Friends” project for older people in the area, providing face-to-face befriending in people’s own homes (or setting of their choosing) and support taking steps to leave their home and get better connected with their wider community.
 
This could include using public and community transport, help attending local clubs and groups and even walking or cycling.
 
Jen Field, Age UK Norfolk head of supporting and enabling and Friends project lead, said: “We are beyond thrilled to be launching a new pilot ‘Friends’ scheme in the Reepham area.
 
“We look forward to fostering social connections for those who need them and would encourage anyone interested in volunteering for the scheme to get in touch.”
 
Could you be a volunteer Friend?
 
Age UK Norfolk is currently accepting applications for volunteers to the project based within an eight-mile radius of Reepham.
 
To learn more about signing up for the Friends project, contact the charity’s volunteer coordinator on 01603 785210 or volunteering@ageuknorfolk.org.uk