Bread Source opens café as new era unfolds for the Dial House

The Dial House in Reepham’s Market Place has opened its doors again after a short period of refurbishment by the new owners.

Photos: Bread Source/Dial House

The building was purchased in September; the three new co-owners are all friends and local businesspeople: James and Tom Ellis, formerly of Original Cottages in Reepham, and Steve Winter, founder of Bread Source.
The new syndicate have been renovating part of the building, which opened on Tuesday 14 November as a Bread Source café, while the eight rooms on the first floor have been spruced up and are now offered as Dial House “stylish B&B”.
The Orange Grove Clinic is planning to open a massage and well-being clinic in the coming weeks and the Country Salon continues to offer hair styling from its existing location upstairs. Other plans include a wine bar and casual dining in the evening.
The Ellis brothers have been involved in Reepham for more than 30 years with their holiday cottage business.
Tom Ellis, who lives in Whitwell with his wife Sara, said: “We have frequented the Dial House – the Old Brewery House Hotel as it was previously – for many years and it has been a special place for us with many happy times and celebrations spent there.
“We want to be an active part of the Reepham community and build a business that is loved by the locals and brings visitors to our lovely town."
Mr Winter, who started selling bread at a stall on Reepham Market more than ten years ago, said: “I have always felt a fondness for Reepham, as the town was always so supportive of me when I got started in the early days. Coming to Reepham feels like coming home in many ways.
“We have thought carefully about how we can make the best of this iconic building and ensure the Dial House is a buzzing and thriving business in the heart of this beautiful market town.
“We opened our new café bakery in Aylsham almost two years ago and the positive impact we have had on the town’s visitors and footfall has been incredible. We hope it will be the same story in Reepham.”
The partners, all born and bred in Norfolk, are now starting to turn their thoughts to a café and restaurant in the evenings, but say they want to get the basics right to begin with before making full use of the building.
Bread Source
The Dial House
Market Place
Reepham NR10 4JJ
Tel: 01603 879900
Opening hours:
Monday – Saturday 8 am – 5 pm
Sunday 8 am – 4 pm

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